Why Are Internal Links Important?

Why Are Internal Links Important?

Counting the total number of internal links that a website post has can be especially important for ranking your page. You need to be able to link related content together and if you are not linking it more often, it is a missed opportunity for your page to bolster your keyword support. With the help of optimization plugins and a close look at your website, you can count the number of internal links with each post as will his work at properly optimizing the internal links on your site. Here are why these links are so important:

Google Needs to Follow These Links

Google uses the internal linking strategy for your website to crawl through your site. Pages that are linked much more often are going to be crawled more frequently and this often creates featured posts or pages that are going to be some of the most prominently displayed options for your website. A quality internal linking structure can make sure that users will continually browse your site and it will make the process of a search engine crawler making its way through your site much faster.

Featuring Your Cornerstone Content

If you have some articles or pages that you would like to regularly direct your customers and readers to, you can create an internal linking strategy that regularly visits these pages. Having cornerstone content that’s regularly linked through with an internal strategy is important. Featuring your page and making sure that you can showcase the content that is ranking well or adding value can be important.

Reducing Your Bounce Rate

Internal links are very important for keeping people on your website and making sure that your bounce rate can be reduced. A lower bounce rate for your website will often give you a higher authority because your content will be deemed to be more valuable. If users are continually clicking through your website with internal links in the navigation strategy, you can keep them on page, increase the chances that you can make a sale as well as earn more ad revenue.

Keep some of these top ideas in mind regarding your internal linking strategy and remember to assess your internal linking strategy as you continually produce content or when you are optimizing your page.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients get number one on Google in several different industries.