Tag: Term

VR, AR Industry Learns to Take a Long Term View

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Somewhat appropriately, participants for the Cannes XR program will gather virtually from around the world this week for the Marche du Film’s three-day event dedicated to virtual (VR) and augmented reality (AR) projects.

Running June 24-26, Cannes XR Virtual will see more than 55 pieces presented through virtual art gallery Museum of Other Realities, spanning XR projects in development through to premieres of new works.

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Senior figures from tech firms Google, Facebook, Microsoft, Intel, HP, HTC, Huawei, Epic Games and Unity are among those participating in Cannes XR’s Development Showcase,

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