Shares of advertising-technology company Criteo (NASDAQ:CRTO) are rising today, possibly because of a Susquehanna analyst. Shyam Patil met with management and said the company may be reimagining itself — and a reimagining would be good, considering the stock is down around 50% over the past five years. As of 11:30 a.m. EST, Criteo stock was up 7%.
According to The Fly, Patil met with Criteo’s management and talked about the company’s Commerce Media Platform. Essentially, Criteo’s technology helps brands advertise their products more natively inside of e-commerce platforms. Retail platforms gain ad revenue, while the brands