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LONDON — The Hut Group is pumping up its white label tech business, inking a string of deals worth more than 100 million pounds to develop e-commerce sites for brands including Elemis, Burt’s Bees, Nuxe and By Terry.
The Manchester, England-based group said Monday that THG Ingenuity, its technology services division, has been partnering with a string of independent brands and beauty companies, such as PZ Cussons and Revolution Beauty, to build and operate their direct-to-consumer sites internationally.
THG, the owner of e-tailer Lookfantastic, Espa and Illamasqua, among other names, said it was