
Strategic Planning
Companies spend millions trying to forecast an unpredictable future. But no one knows which technologies will be ready, which will be inadequate, too expensive, over-hyped or even a threat to a company’s survival. No one knows when market demand will rise or fall or what the next huge market trends will be or when they will occur. So how can companies develop business models and processes that will work? They can’t so they should (1) move incrementally and (2) improve their ability to react to unpredictable changing technologies and markets through constant preparation. Real strategic leverage lies