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EXCLUSIVE: Events are being completely redefined during COVID-19, with the word “virtual” becoming the driving concept at a time when physical gatherings are not possible.
Navigating this 2020 landscape, Michael Sugar’s Sugar23 has teamed up with experiential agency Blue Revolver to bring to market new virtual event technology. The companies tell Deadline they envision it having dramatic potential for brands, entertainment companies and consumers during the pandemic and beyond.
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Details are being kept somewhat under wraps, but the companies cite the April concert by platinum-selling rapper Travis Scott held inside