CEO, Ad-Lib Digital a next generation Creative Management Platform. We make it easier to do relevant advertising at scale.
When the usual pundits talk about the impact of technology on advertising, they often refer to the data and algorithmic equations that have changed media buying from a model that used to focus primarily on buying at scale to a model based on driving measurable results. Targeting and retargeting, programmatic bidding, use of first- and third-party data and loads of other signals allow an unprecedented ability to constantly optimize media to drive results.
All this technology has led to a