Tag: Council

Council Post: The Problem With Technology

Head of marketing at Lightico. Proven business leader driving tech in enterprises. Born into Fortune 500s — now building tech companies.

What company these days doesn’t want to adopt the latest technology? Many companies today are like the proverbial kid in the candy store, reaching for the latest tools that come with shiny buzzwords like “AI” and “machine learning.” But while embracing technology can bring a lot of positive changes, the right technology is needed — not just the latest one. And all too often, companies lack solid criteria according to which to choose their tech stack. 

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